FAMS replaces, simplifies and enhances the way you buy and manage ads on Facebook.
With FAMS, we deploy your campaigns with unprecedented control and then optimize your bids utilizing a core set of proprietary algorithms which analyze key performance metrics. The system quickly identifies ad fatigue and uses our built in A/B testing at all levels of your campaign. Using this data, we improve ad performance and get the ROI you want.
- Dashboard/Heads Up/KPI
- Live Real Time Ad Creation
- Multiple Campaigns and Ads
- Simplified Ad Creation
- Multiple Campaign types
- Campaign Optimization
- Real Time Reporting
- Ad Collateral Optimization
- Ad Spend Optimization
Campaign Managers and Ad Operations can:
- Analyze Bid performance by Ad
- Analyze Bid performance by Creative
- Edit Bids by Campaign, Ad or Creative
Creative optimization features allow for quick identification of where ad creative fatigue is happening. Additionally simple A to B testing of campaigns and collaterals is built into the product and reporting is available at all levels of the campaign. Scheduled creative recycling and insertion is also automated and provided for.